SEO & PAID ADVERTISING
Reach the people
your business is right for.
A working business needs an acquisition plan tied to its offer, market and capacity. We examine how people discover you, where they land and what happens after they enquire, then agree on the next improvement.
Discuss customer acquisition ↗When acquisition needs attention
- You rely on referrals and want to explore another customer source.
- The website gets visits but too few relevant enquiries.
- Advertising produces activity, but you cannot connect it to customer conversations.
Choose a focus and make it measurable
- Review the audience, offer, existing pages and available traffic data.
- Agree on a first focus: SEO improvements or one paid advertising channel.
- Prepare or improve the pages that answer the customer’s search or campaign intent.
- Connect enquiry measurement to the agreed channels and customer actions.
- Review results, costs and priorities on a regular schedule.
A plan built around the business
For a real estate team, the useful outcome may be viewing requests for available properties. For a producer, it may be wholesale enquiries or visit bookings. These require different pages and messages. We define the target action before choosing channels.
How we measure progress
Relevant enquiries, cost per enquiry where spend applies, and progression to a consultation, viewing or proposal. Search impressions and visits support diagnosis; they do not replace lead quality.
What to bring to the conversation
Bring the website, service areas, examples of good customers and any existing campaign or search reports. We agree on required access before reviewing private accounts.
YOUR NEXT CHAPTER STARTS WITH A CONVERSATION
Let’s make
your next move
a good one.
Share your website and your main goal. We can then discuss the improvements worth considering and the scope of a useful first step.
The assistant can help organise your thoughts before you complete the brief.